No doubt about it, podcasting is growing in popularity. More people than ever are downloading audio files for listening on music players and other electronic devices. The question is: Are they doing it with much regularity? More to the point, how long before masses trade in the daily paper for the daily download? Not anytime soon, judging from a report by the Pew Internet & American Life Project.
Source: What Podcasting Revolution?
An interesting article! Why should you pay attention to the amount of podcasting going on? Because too many times I talk to Internet marketers who have decided to make PodCasting the strict or main focus of their marketing efforts.
It should be one of many ways used to build your business, not the only way.
McCrery believes that subscriptions will rise as more people ferret out high-quality podcasters. “We do see a lot of sampling,” says McCrery. “But we also find that a high percentage of audience members tend to listen or watch the same podcast. There are some podcasts that are getting to be must-listen or must-watch.” So he hopes. The better a podcast becomes at retaining a loyal audience
Where does this leave you? Produce Content that matters in multiple formats and distribute it as quickly as possible.