I only wish I had thought of it.
In this article trashing Disney and the creator of the Baby Einstien Video franchise I spotted something that only a markerter could love…
a fantastic Unique Selling Proposition.
A hook so compelling that it’s not even aimed at the party that consumes the product or service. (the kids)
Read thru the CHICAGO SUN-TIMES article by Debra Pickett called “Let’s cut to the real issues“ and see if you can pick it out.
I’ll post again with my comments shortlyl
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